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JA Mexico Team wins HP Responsible Business Online Ideas Contest
For Immediate Release:
Junior Achievement Mexico Team "NEFIBE" Wins HP Responsible Business Online Ideas Contest for Latin America and the Caribbean
Innovative young entrepreneurs apply social and environmental responsibility to business
Colorado Springs, Colo. — Junior Achievement today announced that NEFIBE, a student-run company from Federal District, Mexico, is the winner of the Americas Region HP Responsible Business Online Ideas Contest. The objective of the contest is to encourage and recognize the development of commercial ideas that best combine successful entrepreneurial skills with social and environmental responsibility. The award will be formally presented at Junior Achievement's 2009 Americas Region Student Company of the Year Competition event held in Buenos Aires, Argentina, on December 10-13, 2009.
Earlier this year, more than 100 HP volunteers presented a one-day module on responsible business practices to approximately 2,500 students involved in JA Company Program® in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico and Peru. JA student companies in these countries submitted 40 entries to the online ideas competition. Competitors had to persuade judges that their ideas demonstrated strong market potential, innovation, social responsibility and environmental excellence. In JA Company Program, high school students start and run a real business, supported by a volunteer.
NEFIBE of Mexico did just that while retaining entrepreneurial commitment to customer satisfaction, product quality and profitability. The company focused on the health care sector and sold CRONOX, an intelligent pill case that used digital technology to remind users to take their medication. With both social and economic objectives in its business plan, NEFIBE's product provided a valuable social service and its business practices embraced socially and environmentally responsibility in its marketing, product sourcing and packaging and employee relations. Through its experience with the Responsible Business Competition module, the company also outlined several additional steps to extend these efforts further.
"The HP Responsible Business Ideas Contest targets the development of business and work-readiness skills while teaching the value of corporate social responsibility," said Sean C. Rush, president and chief executive officer of JA Worldwide. "We are grateful to HP for its commitment to educating youth about entrepreneurship and global citizenship, and to supporting Junior Achievement's mission to inspire and prepare young people to succeed in a global economy."
"NEFIBE exemplifies HP's vision of a strong commitment to global citizenship and social and environmental investment. Creating a sense of responsibility while developing entrepreneurial and micro-business skills is of paramount importance," said Agustin Urtubey, managing director of HP Enterprise Services, Latin America Multi-Country Area and new member of JA Americas Board of Directors. "Through our partnership with JA, we can help educate tomorrow's business leaders to safeguard our world and our shared economy."
In addition to the online contest, HP will present the Responsible Business Award for Latin America and the Caribbean to one of the student company finalists that will be competing at the Junior Achievement's 2009 Americas Region Student Company of the Year Competition in Buenos Aires this December.
Notes to Editors:
This competition was open to JA students from the Americas Region aged 15-18. The ideas were judged on the following criteria:
The winning team will receive an HP product for each member of the team (max. 5), and each member of the team (max. 5) will be invited to attend the 2009 Americas Region JA Company of the Year Competition which will take place in Buenos Aires, Argentina, December 10-13, 2009.
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